DBA: SelectMyInsurance — Website: selectmyinsurance.com
Last Updated: February 12th, 2026
1. Introduction and Scope
SelectMyInsurance ("SelectMyInsurance," "Company," "we," "our," or "us") operates a privately owned marketing and referral platform that connects individuals seeking information regarding automobile insurance products and related services with licensed insurance agents, agencies, carriers, and other insurance-related service providers ("Providers"). This Privacy Policy describes how we collect, use, disclose, store, and protect personal information obtained through selectmyinsurance.com (the "Site"), as well as through associated landing pages, lead forms, advertising campaigns, call center interactions, electronic communications, conversational interfaces, and related services (collectively, the "Services").
By accessing the Site, submitting information, communicating with our representatives, or otherwise interacting with the Services, you acknowledge that you have read and understand this Privacy Policy and consent to the practices described herein.
2. Information We Collect
We collect personal information that you voluntarily provide when requesting insurance information or submitting a quote inquiry. Such information may include your name, telephone number, email address, mailing address, ZIP code, date of birth or age range, driver status, vehicle ownership information, driving history details, insurance history, coverage interests, and other information necessary to facilitate insurance-related inquiries.
We may also collect communications data when you interact with our call center representatives, customer service personnel, chat interfaces, or automated systems. Communications may include recorded or transcribed phone calls, text messages, chat logs, emails, or other interactions conducted in connection with your inquiry.
In addition to information you provide directly, we automatically collect technical and usage data when you interact with the Site. This information may include your IP address, device identifiers, browser type, operating system, approximate geographic location, referral source, browsing behavior, advertising campaign identifiers, timestamps, and engagement signals related to marketing content.
We may also obtain information from third parties, including advertising platforms, analytics providers, fraud detection services, identity verification vendors, call center operators, and data enrichment partners. Such information may be combined with data collected directly from you to improve operational accuracy and marketing effectiveness.
3. Methods of Collection
Information is collected through online intake forms, quote request tools, landing pages, tracking technologies, advertising pixels, analytics platforms, inbound and outbound phone calls, call center intake processes, chat tools, automated voice or conversational interfaces, and communications sent through email or text messaging. Certain information may also be collected through cookies and similar technologies that operate on our Site or within advertising campaigns used to promote our Services.
4. Purposes for Which Information Is Used
We use personal information to connect consumers with licensed insurance Providers who may offer quotes, consultations, or insurance-related services. Information may be used to distribute inquiries to participating Providers, facilitate follow-up communications, verify identity, improve the accuracy of referral matching, and maintain operational efficiency.
We also use information for internal business purposes, including marketing analytics, campaign performance measurement, advertising attribution, fraud detection, compliance monitoring, customer service training, dispute resolution, system maintenance, and service improvement. Information may be used to evaluate advertising performance, build audience segments, and improve the relevance of marketing communications and insurance-related offers.
In certain circumstances, aggregated or de-identified data may be used for research, reporting, or business intelligence purposes.
5. Disclosure and Sharing of Information
Because the Site operates as a marketing and referral platform, information submitted through the Site may be shared with multiple licensed insurance agents, agencies, carriers, or marketing partners who may contact you directly regarding insurance products or services. Providers operate independently from SelectMyInsurance, and any insurance relationship is solely between you and the Provider.
We may also disclose information to call centers, customer service contractors, marketing agencies, advertising platforms, analytics providers, cloud hosting vendors, dialer systems, fraud prevention services, and other vendors that assist in operating our business. Some parties may act as service providers processing information on our behalf, while others may operate as independent partners.
In certain circumstances, we may share information with data verification or enrichment vendors to confirm identity, enhance data accuracy, prevent fraudulent activity, or improve operational effectiveness. We may receive compensation in connection with referrals, marketing relationships, or advertising partnerships.
We may disclose information when required to comply with legal obligations, respond to lawful requests from government authorities, enforce our contractual rights, investigate suspected fraud or abuse, or protect the rights, safety, or property of the Company, Providers, or users.
6. Cookies, Tracking Technologies, and Online Advertising
We use cookies, pixels, and similar technologies to analyze Site usage, maintain session continuity, attribute advertising conversions, measure campaign performance, and deliver targeted advertisements. Advertising platforms and analytics providers may use these technologies to collect information about your interactions across multiple websites and devices.
Tracking technologies may continue collecting information after you leave the Site in order to measure advertising effectiveness or support remarketing campaigns. Users may modify browser settings to manage cookies; however, disabling certain tracking technologies may impact Site functionality or advertising relevance.
7. Communications and Call Recordings
Telephone calls, chat sessions, and other communications may be recorded, monitored, or transcribed for quality assurance, training, compliance monitoring, dispute resolution, operational improvement, and fraud prevention purposes. We may also maintain records of communication consent where required by telemarketing and consumer protection laws.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate our business, maintain compliance with applicable laws, resolve disputes, enforce agreements, maintain consent and advertising records, and protect against legal claims. Retention periods may vary depending on the nature of the information and applicable legal requirements.
9. Data Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards may include encryption, secure hosting environments, access controls, monitoring systems, authentication procedures, and vendor risk assessments. Despite these efforts, no system can be guaranteed to be completely secure, and information submitted through the Site is transmitted at your own risk.
10. Children's Privacy
The Site is intended solely for individuals who are at least eighteen (18) years old. We do not knowingly collect personal information from minors. If we become aware that information has been collected from a minor, we will take reasonable steps to delete such information.
11. State Privacy Rights
Residents of certain U.S. states, including California, Colorado, Connecticut, Utah, and Virginia, may have rights under applicable privacy laws to request access to personal information, request deletion or correction of information, and opt out of certain types of data sharing or targeted advertising. Where required by law, we will verify the identity of the requesting party before responding to such requests. Requests may be submitted using the contact information provided below.
We also recognize legally required browser-based privacy signals, including Global Privacy Control (GPC), where applicable.
12. Do Not Track Signals
Some web browsers include a "Do Not Track" feature. Because there is no uniform industry standard for responding to such signals, the Site may not respond to all Do Not Track settings except where required by applicable law.
13. International Data Transfers
All information collected through the Site is processed and stored in the United States. By using the Site, you acknowledge that your information may be transferred to and processed in jurisdictions that may have different data protection laws than those of your place of residence.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted on the Site with a revised "Last Updated" date. Continued use of the Site after updates constitutes acceptance of the revised Privacy Policy.
15. Contact Information
SelectMyInsurance — [email protected] — 12081 W Alameda Pkwy #506 Lakewood, CO 80228
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